Turnitin launches iThenticate 2.0 to help maintain integrity of high stakes content with AI writing detection
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Turnitin AI

We use state-of-the-art artificial intelligence to help students, educators and institutions advance integrity and learning outcomes, at scale.

Our guiding principles for AI

  • AI should be built with rigorous and peer-reviewed statistical and machine learning standards.
  • AI should be designed, developed and tested by a wide and diverse range of learners and educators, not only engineers and AI scientists.
  • AI should be continuously improved to make it more accessible, fair and beneficial to learners and educators.

How we use AI

Give instructors tools that streamline manual grading processes, so they can spend more time teaching.


AI-assistance helps make grading easier, more efficient and more fair by allowing instructors to score and give feedback on groups of similar responses at once.

Handwriting recognition

Some assignments and exams include handwritten calculations, codes, diagrams, proofs and more. Turnitin AI technology identifies and transcribes these responses to take the administrative work out of grading.

Authorship verification

Advanced forms of plagiarism are difficult to identify from contract cheating to word spinning and bot writing . Using AI to compare writing styles, Turnitin insights help indicate authorship. Authorship profiles use forensic linguistics and bot writing identification uses detectors built from models such as GPT-3.

Document analysis

With AI, written and hardcopies of exam templates can be converted into electronic tests, helping streamline assessment. We combine vision-based machine learning with PDF parsing techniques to perform document understanding tasks, which are used to create an electronic version of the exam.

Essay analysis

Whether an essay is in draft-mode or in review, Turnitin AI flags areas for improvement and guides students through feedback. Essay analysis is performed with a suite of deep learning models, from BERT-based language models to CNNs, with advanced NLP tooling and statistical modeling.

Why we use AI

Students, educators, and institutions rely on Turnitin AI


Gain course insights to inform instruction


Ensure consistency across evaluations


Cut redundant work and grading time in half


Reach more students while upholding course quality

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